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Saturday January 21, 2017
Posted: Jul 08, 2014

The potato salad bubble

Commercial Confidential — Business and economics news for greater Portland

photo-mainOver the holiday weekend, a Kickstarter campaign for "making potato salad" racked up thousands of dollars in contributions — far exceeding its initial $10 fundraising goal.

This is basically a more absurdist version of the "million dollar homepage" from 2005: an internet investment opportunity that's overtly and unapologetically pointless, and nevertheless making money hand over fist.

As of Tuesday afternoon, it's raised $51,627 in pledges — enough to fund stretch goals like "better mayonnaise (from the natural foods section)" and "a live stream of the potato salad making." The campaign lasts until August 2, by which time the joke will probably no longer be funny to anyone.

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