Maine Forward, the political action committee backing Democratic U.S. Rep. Mike Michaud in his gubernatorial bid, released online Tuesday a TV ad attacking Republican Gov. Paul LePage and extolling Michaud's virtues.
The 30-second spot, titled "Unite," will make its TV debut Wednesday.
"Governor LePage has gotten Maine way off track," an unidentified woman says in the ad's voice-over.
"His policies just don't work for the middle class," continues an unidentified middle-aged man, standing in front of a complex of mill buildings, before the ad cuts to muted, desaturated footage of the.
"LePage's behavior and crude comments are a national embarrassment," an unseen announcer intones. "His divisive politics are hurting Maine's families," and slams LePage on his economic record, citing rankings by CNBC and Business Insider that put Maine near the bottom of the nation for business and economic development.
Contrasting LePage with Michaud, the ad then offers comments from several Mainers who praise Michaud, saying he would unite Democrats and Republicans and be a governor "Maine can be proud of."
The Maine Forward PAC has been funded by several labor unions, left-leaning interest groups and the Democratic Governors Association.
The Maine Republican Party pointed to those funding sources in a response to the ad.
"Michael Michaud and his allies in Big Labor are on the wrong side of the issues, from welfare reform to education reform to government spending and jobs, Mainers want change and Gov. LePage is delivering," said Maine Republican Party spokesman David Sorensen. "Forty years in control of state government has turned voters against liberal politicians and all they have left is personal attacks."